How do I know when I deserve a raise?

This is a great question, and I think it's something many of us secretly wonder about. Am I really qualified? Do I actually deserve it?

There are two questions you should ask yourself:

Why me? Why now?

Here's how I would recommend breaking down your answers.

Why me? Present your evidence: what value have you created for your team or company? What value have you saved? What unique personality traits or superpowers do you bring to the table?

Why now? What have you done for your manager lately? It's always a good idea to strike while the iron is hot. This could be at your annual review, but it could also be at the conclusion of an important project, a successful launch, or when you've received knockout feedback from your colleagues.

Once you've got good answers to both of these questions, you're ready to Ask For It.

— Alexandra Dickinson
CEO + founder

Ask Alex is our monthly advice series. CEO + Founder Alexandra Dickinson answers your most burning negotiation questions. Subscribe to our email list for more advice and content. We'd also love to hear from you! Submit your questions to


Alexandra Dickinson

Alexandra Dickinson is the CEO and founder of Ask For It, a boutique consulting company working to close the gender wage gap by effecting change at both the institutional and individual level. We work with companies, schools, organizations and individuals through a combination of trainings, workshops and consulting. Our goal is for women and men to be paid based on their talents and skills, regardless of gender, and for our company to have been an important part of that change.