our mission

Our mission is to foster confidence and inspiration in leadership and life.

Alex's story

Any good negotiator knows how important it is to have alternatives. Ask For It was my alternative. What do I mean? I’ll give it to you straight: I got laid off from my previous job. It could happen to anyone, and it happened to me. Over-achieving, hyper-efficient, goal-oriented ME. (You too? Sing it, sister. Or mister.)

You might be thinking to yourself, “it sounds like getting laid off was a blessing in disguise because now you’re running your own company.” While I am much more satisfied with my life and work now, I also know that good alternatives don’t just jump at you out of thin air: you’ve got to work for them.

Achieving your goals doesn't happen by chance, it happens when you decide you're going to make it happen.

So wherever you are in your career — just starting out, looking for that next big promotion (and raise!), switching gears, or you’re at a crossroads like I was — I invite you to dive in with me. You don’t need anyone’s permission to advocate for yourself and get what you want. You need a solid strategy, self-confidence and a cheering squad to hold you accountable.

I’ve got all that and more for you, and I want you to #askforit.

— Alexandra Dickinson
CEO + Founder


*Photo by Jen Brister